Independent software studio · Est. 2024
Built across categories.
From AI-native consumer apps to vertical SaaS for the world's hardest industries — five live products, three platforms. We ship software the way it should feel: made with care.
01 — Work
Five products. Five different problems. One studio.
We don't do client work and stop. We build, launch, run, and keep refining — owning the full stack, the App Store listing, the customer support.
Pockito
An AI expense tracker that thinks about your money so you don't have to. Bank SMS, Apple Pay, voice, receipts — six ways to track, all on autopilot.
Prosto
A pocket-sized POS, accounting, and inventory system for shopkeepers — without the hardware bill or the steep learning curve.
Plaza
Launch a branded e-commerce stack — mobile app (37 screens), website, and admin dashboard — with a GPT-4 shopping assistant, multi-currency, and RTL support out of the box. From idea to live store in a week.
Galaxy Pharmacy
Egypt's online pharmacy and premium supplements destination — prescription, OTC, vitamins, and wellness essentials from licensed pharmacists, delivered to every governorate. Bilingual app and storefront with prescription upload, real-time order tracking, and cash-on-delivery.
Agyaad— أجياد
Premium bedding and home textiles for Egyptian households. Bilingual storefront built for the way local customers actually shop — long-form imagery, fast checkout, nationwide delivery.
We build software for the way work actually gets done. Not for press releases.
Most "AI" products are demos with a pricing page. Most "SaaS" is a checkbox list. We treat each product like its own company: real users, real numbers, real consequences when something breaks.
03 — Process
How we move from "what if" to live in the App Store.
A short, opinionated path from idea to product. We work in tight cycles. We resist scope creep — except when scope is what's missing.
Find the real problem.
Two weeks of customer interviews, market reads, and prototype sketches. We come out with a product hypothesis sharp enough to bet six months on — or honest enough to pass on.
System before screens.
Tokens, type, components, motion. We design the system that the product gets composed from — not 80 disconnected mocks.
Native where it matters, web where it scales.
Swift / Kotlin / Flutter on mobile, Next.js + Node on web, Postgres + AI on the back. We pick the stack that actually fits, not the trendiest stack on Twitter.
Real production. Real users.
App Store review, Play Store review, monitoring, ASO. We don't hand off — we run the launch, watch the funnels, and fix the friction.
The product after launch is the product that matters.
Weekly releases, monthly retros, a public changelog. We measure success at month six — not week one.
Users served
Businesses on our stack
Stack range
07
Founded
'24
04 — Contact
Have a product worth building?
We take on a small number of partner projects each year. The best fit is something specific, ambitious, and within reach: an idea sharp enough that the first version could ship in 90 days.